Ballarat | Bendigo | Geelong
Strategic Digital Marketing
Est. 2009
For Small Business
Experience
I’m Glen, a digital business consultant. I started Visual Circus 15-years ago to help small business owners navigate online marketing. Today, I help both B2B and B2C businesses with everything from social media management and digital advertising, to customer analytics. My media career began in television 28-years ago. I then moved into traditional marketing, before transitioning again into digital marketing and social media. In this space, I have worked with some of Australia’s biggest brands like Dulux, Kathmandu and Origin Energy. Today, I thoroughly enjoy the flexibility and personal relationships that come from working with small business owners. Connect with me on LinkedIn now.
Approach
With a traditional marketing background, I start by developing a digital marketing strategy that incorporates your business proposition, sales objectives, business goals, competitor insight and market knowledge. I then work closely with you each month to create and post new page and ad platform content. Analytics and audience profile re-marketing enables me to continually re-engage your target market and identify similar audiences. A monthly performance report and personal catch up lets me provide you with new business insight and tweak ad performance, so that every dollar you spend gets the best ROI.
Services
Digital Strategy
To produce a targeted and effective digital strategy I use analytics to examine customer behaviour and explore your business goals, objectives, competitors, the broader market and your business proposition.
Social Media
I utilise organic social media page content and paid platform advertising to ensure you always reach beyond your immediate follower base to people with similar interests and spending behaviours.
Digital Advertising
Google Ads enables me to promote your business across YouTube and thousands of relevant customer websites, on any device. A strong business proposition and call to action ensures the right customers are directed to your website.
Google Analytics
Consumers want tailored, individual products and services, so I use Google Analytics to know what your customers look like, where they live, what their interests are and how they make purchase decisions.
SEO & Paid Search
I like to implement SEO and paid search at the same time. This enables you to get immediate website traffic using paid search and outperform your competitors in organic search over time by continually improving SEO.
Content Creation
As a cinematographer, writer and designer, I create high quality content in any format, for web, advertising and social media in the form of educational, inspirational, promotional or branded content.
Creativity
Video production and brand storytelling play a huge role in social media and digital marketing. Take a look at some of my video work now.
Reviews
The difference Glen has made to the business has been remarkable. Making the decision to engage with a social media and marketing specialist is one of the most important decisions I have made as a small business owner. Glen is clever and creative, his copy is insightful and his intuition on market trends is spot on. Our reach has improved, our identity is strong and I’m looking forward to our next projects.
Lauren Goodrham
Hardy Audio Director
Glen is a creative and passionate guy, he has taken the time to really get to know our business and our industry allowing him to provide us the best advice possible. For a small business Glen is the perfect marketing resource, like having your own marketing expert on retainer. His expertise in the analysis of online campaigns has been particularly impressive, ensuring we know what works and what doesn’t so no money is wasted.
Tim Walshe
JK Personnel Managing Director
Contact
If you would like a free and confidential chat about your business, please get in touch via the form below. You can also reach me at info@visualcircus.com.au or on 0425 237 976.