If you feel you could be doing more to improve your social media and digital marketing efforts, not sure how your business is performing online, or you just don’t understand the difference between SEO and Paid Search – our Digital Business Review will help.
By answering a few simple questions (and a little behind the scenes investigation from us), our Digital Business Review will provide you with a business summary that helps you identify your strengths and weaknesses, as well as some simple advice to make you as competitive as possible, as quickly as possible.
Once you have completed the questionnaire, we will contact you to arrange a time to discuss our review, your answers and any more questions you have. The review can be discussed via telephone or video call.
Working with Visual Circus is like having an on-hand, in-house consultant running digital marketing campaigns and continually measuring, monitoring and reporting on digital performance.
Our goal is to know your customers and business as well as you do. We also take a very unique holistic approach to social media marketing that not only looks at social media content, but website content, website traffic, your company’s presence in Google Search, broader marketing initiatives and day-to-day business objectives.
Our monthly management service includes absolutely everything you will need to succeed, not only in the social media space, but in organic search (SEO) and paid digital advertising.
Our single, all inclusive monthly fee involves creating all of the content you need. This includes blog writing, website copywriting, video production, social media ad creation, SEO and more.
Business Strategy • Brand Narrative • Campaign Development • Social Media Advertising • Digital Marketing • Public Relations • Video Production • E-Marketing • Newsletters • Graphic Design • Copywriting • Blog Writing • SEO • Google Analytics • Organic Search • Google AdWords • Google Business Listing • Website Support & Monthly Reporting
Our month to month service includes everything you will need to build your business online. In a typical month we could:
• Produce social media content e.g. creating and publishing paid ads and general page content.
• Develop a new marketing campaign.
• Post content to your Google Business Listing (for SEO purposes).
• Monitor and tweak Google Ads campaigns.
• Monitor Google Analytics (customer insight & campaign performance).
• Monitor SEO via Google Search Console.
• Create and send out customer/stakeholder newsletter/s.
• Produce a short video.
• Write a press release for local media.
• Write a blog, or brand news story (for website SEO and social media content).
• Produce a monthly report (inc. SEO, Google Ads & campaign performance).
• Provide website support e.g. update new product/service copy/imagery.
If you are currently using social media to promote your business, but not getting the return on investment you expected, here are a few simple tips.
Like TV, radio and print, social media platforms aren’t free. The introduction of paid posts has meant continued restrictions on organic content. Today, not putting money behind your social media content is like asking a graphic designer to create a magazine print ad for you, then instead of paying to place it in the magazine, you just email it to your family and friends.
People don’t use social media to hear about your business. If you are talking about yourself, the harsh reality is that no one cares. People aren’t interested in how long you have been in business, how great your team is, or if you have off-street parking. People use social media for entertainment, to hear from friends and family, or to read/watch information they find helpful.
Even though social media advertising is one of the best ways to promote your business, don’t presume your business ads can look like ads. Social media is not TV or radio. Social media posts should look like the content people would normally find i.e. news, or lifestyle content, because as the saying goes, “content is king”, and great content will always perform better than an ad.
Visual Circus Director Glen Jones has worked in the media industry for over 23-years. In 2005, based in London as a cinematographer and producer for the BBC, ITN and ITV, Glen moved to Canberra into marketing and public relations for the Australian Federal Police before specialising in digital marketing and social media in Melbourne. In this space, Glen has worked with some of Australia’s biggest brands like Dulux, Kathmandu and Origin Energy. Connect with Glen on LinkedIn.