Social Media Marketing
If you are currently using social media to promote your business, but not getting the return on investment you expected, here are a few simple tips.
1. AD SPEND
Like TV, radio and print, social media platforms aren’t free. The introduction of paid posts has meant continued restrictions on organic content. Today, not putting money behind your social media content is like asking a graphic designer to create a magazine print ad for you, then instead of paying to place it in the magazine, you just email it to your family and friends.
People don’t use social media to hear about your business. If you are talking about yourself, the harsh reality is that no one cares. People aren’t interested in how long you have been in business, how great your team is, or if you have off-street parking. People use social media for entertainment, to hear from friends and family, or to read/watch information they find helpful.
3. CONTENT STYLE
Even though social media advertising is one of the best ways to promote your business, don’t presume your business ads can look like ads. Social media is not TV or radio. Social media posts should look like the content people would normally find i.e. news, or lifestyle content, because as the saying goes, “content is king”, and great content will always perform better than an ad.
WHAT CAN WE DO FOR YOUR BUSINESS?
Working with Visual Circus is like having an on-hand, in-house consultant, running digital marketing campaigns and continually measuring, monitoring and reporting on digital performance. Our goal is to know your customers and business as well as you do. We also take a very unique holistic approach to social media marketing that not only looks at social media content, but website content, website traffic, your company’s presence in Google Search, broader marketing initiatives and day-to-day business objectives. Our monthly management service includes absolutely everything you will need to succeed, not only in the social media space, but in organic search (SEO) and paid digital advertising.