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Social Media Marketing

 

If you are currently using social media to promote your business, but not getting the return on investment you expected, here are a few simple tips.

 

1. AD SPEND

 

Like TV, radio and print, social media platforms aren’t free. The introduction of paid posts has meant continued restrictions on organic content. Today, not putting money behind your social media content is like asking a graphic designer to create a magazine print ad for you, then instead of paying to place it in the magazine, you just email it to your family and friends.

 

2. SELF-PROMOTION

 

People don’t use social media to hear about your business. If you are talking about yourself, the harsh reality is that no one cares. People aren’t interested in how long you have been in business, how great your team is, or if you have off-street parking. People use social media for entertainment, to hear from friends and family, or to read/watch information they find helpful.

 

3. CONTENT STYLE

 

Even though social media advertising is one of the best ways to promote your business, don’t presume your business ads can look like ads. Social media is not TV or radio. Social media posts should look like the content people would normally find i.e. news, or lifestyle content, because as the saying goes, “content is king”, and great content will always perform better than an ad.

 

WHAT CAN WE DO FOR YOUR BUSINESS?

 

Working with Visual Circus is like having an on-hand, in-house consultant, running digital marketing campaigns and continually measuring, monitoring and reporting on digital performance. Our goal is to know your customers and business as well as you do. We also take a very unique holistic approach to social media marketing that not only looks at social media content, but website content, website traffic, your company’s presence in Google Search, broader marketing initiatives and day-to-day business objectives. Our monthly management service includes absolutely everything you will need to succeed, not only in the social media space, but in organic search (SEO) and paid digital advertising.

 

 

Please ask us about our monthly management service packages (below), or speak with us about a tailored alternative. Find out more about Google Analytics here or Google Ads & SEO here.

Tier 1. Digital Marketing Management
Monthly
$700
Digital Marketing for Small Business
Suitable for small businesses that need a better ROI from social media
Social Media Advertising
Campaign Development
Blog Writing
Google Analytics
Google Business Listing
Google Search Console
Monthly Reporting
Enquire Now
Tier 3. Digital Marketing Management
Monthly
$2,400
Digital Marketing for Small to Mid-Sized Business
Suitable for small to medium-sized businesess that want to be a market leader
Marketing Strategy
Business Objectives
Brand Narrative
Social Media Advertising
Campaign Development
SEO
Email Marketing
Google Ads
Video Production
Blog Writing
Website Copywriting
Website Support
Google Business Listing
Google Search Console
Google Analytics
Monthly Reporting
Enquire Now