Just like a person, your brand is a living, breathing entity with a personality and a story.
Your brand’s value is intrinsically linked to that story. That’s why powerful storytelling matters to the success of your brand, especially in a highly competitive market.
A unique brand story should encapsulate what makes you unique i.e. who are you and what you believe in.
Picture one of your favourite brands. What lies beneath the product or service? For example what makes a person buy one car over another if not the features or price?
An individual’s attachment to the car is usually based on the car’s story or personality and this is extremely important in a world filled with competing and very similar products and services.
July 7, 2018