Paid Search & SEO
SEO, or ‘search engine optimisation’ is the art of organically ranking in search engines like Google. With a high organic ranking you might appear near, or at the top of someone’s topic search.
One of the most common misconceptions is that organic ranking (when compared to paying for a Google ad) is free. However, ensuring you have a strong organic ranking takes work e.g. keeping on top of your site’s metadata, regularly publishing relevant content, optimising images, and the list goes on.
Almost all experiences on the internet start with a Search Engine. So, rather than a stand-alone SEO strategy, a strong supporting Google Ads campaign is very worthwhile.
Using both SEO and paid Google Ads significantly increases your chances of appearing on page one. Why is page one of search so important? To explain, there’s a (rather morbid) saying, “the best place to hide a dead body is page two of Google.” Obviously, because most give up their search for information at the end of page one.
With Google Ads, you pay per click. This means you only pay when someone clicks on your ad. Your ad appears, when someone types in a keyword aligned with your ad. For example, your ad might be promoting a car dealership, so associated keywords might be ‘cars’, ‘car sales’ or ‘ford dealership near me ’. The possibilities are endless.
Here are 5 tips to help you improve your website SEO.
- Optimise for mobile. Google now indexes mobile content first.
- Improve your page load speed. People abandon slow loading pages.
- Produce quality content. Google ranks relevant content.
- Include header tags. This helps Google index page content.
- Use outbound links. This helps Google verify topic authority.
Speak with Visual Circus about SEO and Google Ads campaign marketing for your business.