Analytics & Customer Insight
Today, consumers want tailored, individual products and services. To deliver this, successful businesses know what their customers look like, where they live, their pastimes and what they might earn. They also look to understand their decision making process when making a purchase.
How do they do this? They collect ‘user’ data from platforms like Google Analytics. Google Analytics is a very powerful free tool which provides information about everything from user demographics, to web browser, device, and the time people spend on a website. Google also has a suite of other free tools such as Search Console, Tag Manager and Optimizer that allow you to track users online.